Crocs has launched a fresh campaign for its expanding sandals category, featuring Indian pop girl group W.i.S.H. The campaign introduces the brand’s latest sandal silhouettes – Saturday and Soho – aimed at young fashion-forward consumers in India.
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Rooted in Crocs’ global Glad You Noticed platform, the campaign celebrates individuality, comfort, and effortless style while tapping into the growing influence of music and youth culture. With a strong focus on Gen Z women, the latest collection is designed to offer versatile everyday footwear that blends fashion with functionality.
The campaign positions the Saturday Sandals as the hero product for the season, accompanied by the Soho range. Both styles come with Crocs’ signature Jibbitz charm customisation, allowing wearers to personalise their look and express their individuality.
Speaking about the collaboration, members of W.i.S.H. shared that Crocs has long been part of their everyday style, making the partnership feel authentic and relatable. They highlighted the brand’s ability to combine comfort with personality, qualities that also define the new sandals collection.
Varun Sehgal, senior vice president and general manager, APAC, Crocs, said the sandals category continues to be a key growth focus for the brand in India. He added that the new range is designed to meet evolving consumer preferences for stylish, comfortable, and versatile footwear.
The campaign will roll out across digital platforms, influencer collaborations, product seeding initiatives, and in-store activations.
