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Airbnb’s ‘Stay Your Way’ Campaign Champions Gen Z’s Personal Travel Revolution

Airbnb India launches “Stay Your Way,” celebrating how young urban Indians are rewriting travel rules-ditching family itineraries for deeply personal adventures with stays as the heart of the experience. Move Over, Tourist Checklists: Gen Z travelers prioritize identity-driven trips, per Airbnb’s survey. The campaign’s three 20-second films capture raw moments-a midnight homestay pool dip, sunrise … Read more

Instagram Goes Snapchat-Style with ‘Instants’: Disappearing Photo Chats

Instagram just dropped “Instants,” a fresh feature for lightning-fast, casual photo sharing that vanishes after viewing-ripping a page straight from Snapchat’s playbook. Rolling out globally, it prioritizes spontaneous DMs with close friends or mutual followers over polished feeds. Tucked in the inbox’s bottom-right corner, Instants skips editing tools for raw, camera-first vibes. Photos auto-delete post-view, … Read more

Ogilvy India & Google Launch Custom AI Creative Studio

Ogilvy India teams up with Google Cloud to unveil a tailor-made AI Creative Studio, supercharging agency creatives with secure, IP-protected generative AI tools. This internal platform transforms workflows-from ideation to polished stills and videos-delivering bespoke brand assets at unprecedented speed. More partner than replacement, the studio acts as an intuitive co-pilot for art directors, copywriters, … Read more

Tata Motors CV Q4 FY26 Profit Leaps 70% to Rs 2,400 Cr; EBITDA Margin Hits 13.9%

Tata Motors’ commercial vehicles shone in Q4 FY26, with standalone revenue +22% YoY to Rs 24,500 crore. EBITDA surged 35% to Rs 3,400 crore (13.9% margin-first “teens” cross). PAT rocketed 70% to Rs 2,400 crore. Consolidated: Revenue +19% to Rs 26,100 crore (13.1% EBITDA margin). FY26 standalone: Revenue +11% to Rs 77,400 crore; EBITDA +22% … Read more

Mahindra Insurance Brokers Teams with WebEngage for Data-Driven Engagement

Mahindra Insurance Brokers Limited (MIBL) partners with WebEngage to supercharge customer experiences via unified, data-fueled strategies across touchpoints. The tie-up crafts a 360° customer view, merging direct platforms, assisted sales, and offline dealers. It maps full journeys-from offline renewals to digital buys-fueling personalized policy comms, renewals, and service. WebEngage’s CDP automates policy-specific nudges, unlocking cross-sell/upsell … Read more

IAB Tech Lab Proposes CTV Ad Standards for Public Feedback Till June 5

IAB Tech Lab has rolled out updated specs to standardize Connected TV (CTV) ad signals, open for comments until June 5, 2026. Targeted at programmatic trading of rising formats like Pause Ads and Menu Ads, it boosts efficiency for advertisers, publishers, and platforms. Coverage extends to Overlay and Squeeze Back Ads too. Without uniform signals, … Read more