McCain Foods India has introduced its new International Style Zigzag Fries range under the #TasteTheWorld campaign, bringing globally inspired flavours to Indian consumers seeking restaurant-style snacking experiences at home.
The new range features four international flavours – Italian, Korean, American, and Mexican – designed to cater to India’s growing interest in global cuisines and bold taste experiences. McCain said the uniquely crafted zigzag fries are designed to hold richer seasoning while delivering a crispy, flavour-packed snacking experience that can be prepared in just three minutes.
As part of the campaign rollout, the brand has released two digital films conceptualised by Schbang, highlighting the Italian and Korean variants. The films use a playful “teleportation” narrative where consumers are instantly transported into immersive cultural settings inspired by the cuisines after taking a bite of the fries.
Expanding the campaign beyond food, McCain has also launched an AI-powered microsite experience that allows users to create personalised travel-themed reels. Consumers can scan a QR code available on the product packs, choose destinations such as Italy, Korea, America, or Mexico, and generate customised travel content using their own photographs. Participants can also win Yatra.com travel vouchers worth ₹75,000.
Commenting on the launch, Shreyashi Keshri, Head of Marketing at McCain Foods India, said the campaign is designed for consumers who enjoy exploring global cultures through shared food experiences.
Jitto George, Executive Vice President at Schbang, added that the campaign combines food, entertainment, and technology to create engaging and shareable digital experiences for consumers.
