GIVA has launched a new campaign titled ‘Men Want Gifts Too’, spotlighting its expanding men’s silver jewellery category while challenging traditional gifting norms that often overlook men.
Fronted by actor Aditya Roy Kapur, the campaign positions gifting as an experience men also value and appreciate. The initiative began with a social media conversation around the question #ChahiyeKyaLadkonko, encouraging audiences to share what men genuinely want when it comes to gifts and appreciation. According to the brand, the response sparked conversations around recognition, emotional connection, and modern expressions of gifting for men.
TVC: https://www.instagram.com/reel/DYXDLF-oani/?igsh=MTlveW8yejh1aGU2dA==
The campaign film features Aditya Roy Kapur in a light-hearted and relatable storyline where he talks about seeing other men receive thoughtful gifts from their partners, subtly hinting at wanting the same for himself. The moment concludes with his partner gifting him a piece from GIVA’s Men’s Silver collection, reinforcing the campaign’s central message that men enjoy meaningful gifts too.
Commenting on the campaign, Ishendra Agarwal, Founder of GIVA, said the brand has always believed jewellery should be inclusive and accessible for everyone. He added that the campaign aims to encourage people to celebrate men through thoughtful gifting moments while expanding conversations around modern masculinity and self-expression.
The GIVA Men’s Silver collection includes chains, rings, bracelets, and kada designs crafted in 925 sterling silver, targeting consumers looking for understated and contemporary accessories. The collection starts at ₹799 and is available through GIVA’s website and retail stores across India.
