BRND.ME’s MyFitness has launched a new digital campaign featuring actor and fitness enthusiast Natasa Stankovic, bringing together two products from its portfolio – MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats – in a campaign that makes a compelling case for indulgent, protein-rich breakfasts.
Video Link: https://www.instagram.com/reel/DYSEAe0zs4M/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ==
The film opens with Natasa dancing carefreely before heading into the kitchen, where the two products come together in a chocolate breakfast bowl delivering 25–30 grams of protein. The tone stays playful and spontaneous throughout – she jokes about having “so much chocolate” before moving into a workout sequence, returning finally to the bowl with her closing line: “I’ve tried a lot of chocolaty things. But I can’t imagine my breakfast without these two.”
The campaign’s central idea is refreshingly straightforward – healthy eating shouldn’t feel like a punishment. It speaks directly to a growing consumer segment that is nutritionally aware but unwilling to sacrifice taste or convenience in the process.
Ananth Narayanan, Founder and CEO of BRND.ME, summed it up aptly: “MyFitness x Pro.Fitness is built on the belief that nutrition should feel like a reward, not a compromise. Natasa naturally reflects that philosophy – she trains hard, eats well, and enjoys her food without making health feel complicated.”
By pairing two complementary portfolio products within a single cultural moment, BRND.ME is doing something increasingly rare in the nutrition space – making health feel genuinely desirable, not just dutiful.
