Myntra has launched a multi-film campaign ahead of the 24th edition of its flagship End of Reason Sale (EORS), featuring actors Ranbir Kapoor, Kiara Advani and Tripti Dimri. Built around humour and relatable everyday scenarios, the campaign positions fashion and beauty as accessible, occasion-agnostic forms of self-expression for consumers across metros and non-metros alike.
The sale opens on May 29, with early access available to VIP customers from May 28.
The Ranbir Kapoor film traces a growing obsession with shirts – from an airport compliment to a press interaction and a holiday packing sequence – before culminating in a comedic reveal that many of his Myntra parcels were, in fact, ordered by Neetu Kapoor. The Kiara Advani film, set across a podcast, a fashion show and a red-carpet moment, uses the premise of a mismatched dress to showcase the breadth of styles available during the sale.
Tripti Dimri anchors two additional films spotlighting Myntra’s ‘Myntra Minimum Prices’ proposition. In one, an embellished outfit distracts an eye doctor mid-examination; in another, she pauses a skydiving jump to touch up her makeup – both underscoring fashion and beauty as everyday essentials rather than special-occasion indulgences.
Neha Gulati, Senior Director, Brand Marketing, Myntra, noted that the campaign was built on the insight that style today transcends occasion, brought to life through unexpected, humorous storytelling.
Conceptualised by McCann India, the campaigns will run across digital and other media platforms through the EORS sale period.
