Kapil Sharma has been appointed as Chief Client Officer at Burson Group India. In his new role, he will report to CEO Deepshikha Dharmaraj and focus on strengthening client relationships, driving business growth, and expanding across key sectors such as automotive, aviation, travel, manufacturing, renewable energy, and professional services. Sharma returns to Burson, where he … Read more
Day 3 of Goafest 2026 delivered another compelling slate of industry conversations, with thought leaders from across advertising, media and marketing coming together to address the most pressing questions shaping the profession today. The day opened with a session titled ‘The Client Who Also Became the Agency’, which examined the rapid rise of in-house creative … Read more
Redcliffe Labs has launched a nationwide preventive healthcare campaign titled ‘Thoda Gambhir Ho Jao’, featuring cricketer and coach Gautam Gambhir. The campaign takes direct aim at one of India’s most common yet overlooked health behaviours – the tendency to dismiss fatigue, normalise stress, ignore recurring symptoms and delay medical testing until conditions become significantly harder … Read more
GIVA has appointed Bollywood actress Kriti Sanon as its brand ambassador and launched a new campaign titled ‘Style, Sealed in Silver’, marking a deliberate shift in how the brand positions silver jewellery in the Indian consumer’s wardrobe. The campaign film moves away from the occasion-led narratives that have traditionally dominated jewellery advertising – weddings, festivals … Read more
Tata CLiQ Luxury has taken an unconventional approach to sale communication with the launch of a creator-led micro-series built around a fictional crime-investigation unit. The campaign, created for its Big CLiQ Sale, introduces the ‘Chief Luxury Investigation Unit’ – or C.L.I.U – a fictitious agency whose agents are tasked with uncovering the platform’s most compelling … Read more
Bridgestone India has launched a new brand campaign titled ‘Feel the Bridgestone Difference’, built around a compelling insight that most drivers tend to overlook: a car can only perform to its true engineered potential when fitted with the right tyres. The campaign repositions the tyre not as a routine replacement component but as the single … Read more
Surjo Dutt has been appointed as the new CEO of Dentsu Creative Webchutney, marking a key leadership transition within the agency. Indrajeet Mookherjee, the outgoing CEO, will now move into a broader strategic role as President – Integrated Client Management for South clients at Dentsu India, focusing on strengthening client relationships and integrated solutions across … Read more
Story TV has launched Story TV Dailies, a first-of-its-kind format in India featuring daily episodic microdrama serials produced exclusively in vertical video for smartphone audiences. The launch signals a significant evolution in how general entertainment content is packaged and consumed in the mobile-first era. The format is designed specifically for viewers who traditionally consume television … Read more
Britannia Marie Gold marked International Tea Day with a statement that was impossible to miss – a full front-page advertisement in The Times of India that reframed the humble Marie biscuit not as a snack, but as an inseparable companion to India’s tea culture. The print ad, titled ‘Different Teas. One National Ritual.’, places a … Read more
Zivame has launched a new brand campaign titled ‘Makes Room For Change’, built around a simple but often overlooked truth: women’s bodies are not static, and their intimatewear shouldn’t be either. Video Link: https://www.instagram.com/reel/DYoe_IDgXT3/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign shines a light on the everyday physical shifts that affect comfort and fit – menstrual cycles, hormonal fluctuations, bloating, … Read more
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