×

Goafest 2026 Felicitates Prasoon Joshi on Prasar Bharati Appointment

India’s advertising, media and communications fraternity gathered at Goafest 2026 to felicitate Padma Shri Prasoon Joshi on his appointment as Chairman of Prasar Bharati, India’s public service broadcaster – a role he now holds in addition to his position as Chairman of Omnicom Advertising India. The felicitation recognised not merely a professional appointment, but a … Read more

Campa Energy and S8UL Unite to Fly the Indian Flag at Esports World Cup 2026

Indian esports organisation S8UL has announced Campa Energy, the energy drink brand from Reliance Consumer Products Limited, as its title sponsor for the Esports World Cup (EWC) 2026 campaign. The partnership marks a significant moment for Indian esports, bringing together one of the country’s most recognised gaming organisations with a homegrown beverage brand on a … Read more

Snabbit Brings the Salon Home – and Makes It Instant

Snabbit, the hyperlocal home services platform, has expanded into beauty services with an on-demand salon-at-home offering that connects customers with trained beauty professionals in under 15 minutes. The move represents the company’s entry into a high-frequency category it views as a natural extension of its existing home services business. The service has been piloted over … Read more

Medtronic India’s Moving Campaign Puts Parkinson’s in the Heart of the Home

Medtronic India has launched a public awareness campaign titled ‘Say Yes to a Better Tomorrow’, aimed at broadening the conversation around Parkinson’s disease beyond clinical settings and into everyday family life. Developed in partnership with creative agency popkorn, the campaign seeks to humanise the condition through empathy-driven storytelling. India currently has over one million people … Read more

AB InBev India Elevates Bratin Roy to Vice President, Corporate Affairs

Bratin Roy has been promoted to Vice President, Corporate Affairs at AB InBev India after more than eight years with the company. In his new role, Roy will continue driving industry conversations, policy engagement, and institutional partnerships while supporting the growth of the beer category in India. He expressed gratitude to leadership and his team … Read more

Tea Culture of the World’s Brand Film Turns Tea Into a Universal Language

On the occasion of International Tea Day, Tea Culture of the World – a tea-first luxury brand – has released a brand film that transcends conventional product communication to celebrate tea as a global cultural ritual. The film travels across six distinct tea traditions: the lush fields of Assam, the precise ceremonial culture of Japan, … Read more

Netflix India Appoints Nikita Arya as Marketing Manager for Films and Series

Netflix India has appointed Nikita Arya as manager, marketing for films and series. Arya brings over 12 years of experience across FMCG, beverages, sportswear, automotive, and technology sectors, having previously worked with The Coca-Cola Company, adidas India, Unilever India, Audi India, and HCL Technologies. At Coca-Cola, she led culture-driven campaigns and brand IPs, while at … Read more

Myntra Enlists Star Power to Champion Everyday Style Ahead of EORS 24

Myntra has launched a multi-film campaign ahead of the 24th edition of its flagship End of Reason Sale (EORS), featuring actors Ranbir Kapoor, Kiara Advani and Tripti Dimri. Built around humour and relatable everyday scenarios, the campaign positions fashion and beauty as accessible, occasion-agnostic forms of self-expression for consumers across metros and non-metros alike. The … Read more

The $1.5 Trillion Signal: How AI Is Rewiring the Future of Advertising

Artificial intelligence is no longer a peripheral tool in advertising – it is becoming the industry’s core infrastructure. That is the central finding of a new report by Redseer, which examines how AI, first-party data and shifting consumer behaviour are fundamentally reshaping the global advertising landscape. Global advertising spend has already surpassed $1 trillion and … Read more