India’s advertising, media and communications fraternity gathered at Goafest 2026 to felicitate Padma Shri Prasoon Joshi on his appointment as Chairman of Prasar Bharati, India’s public service broadcaster – a role he now holds in addition to his position as Chairman of Omnicom Advertising India. The felicitation recognised not merely a professional appointment, but a … Read more
Indian esports organisation S8UL has announced Campa Energy, the energy drink brand from Reliance Consumer Products Limited, as its title sponsor for the Esports World Cup (EWC) 2026 campaign. The partnership marks a significant moment for Indian esports, bringing together one of the country’s most recognised gaming organisations with a homegrown beverage brand on a … Read more
Snabbit, the hyperlocal home services platform, has expanded into beauty services with an on-demand salon-at-home offering that connects customers with trained beauty professionals in under 15 minutes. The move represents the company’s entry into a high-frequency category it views as a natural extension of its existing home services business. The service has been piloted over … Read more
Medtronic India has launched a public awareness campaign titled ‘Say Yes to a Better Tomorrow’, aimed at broadening the conversation around Parkinson’s disease beyond clinical settings and into everyday family life. Developed in partnership with creative agency popkorn, the campaign seeks to humanise the condition through empathy-driven storytelling. India currently has over one million people … Read more
Bratin Roy has been promoted to Vice President, Corporate Affairs at AB InBev India after more than eight years with the company. In his new role, Roy will continue driving industry conversations, policy engagement, and institutional partnerships while supporting the growth of the beer category in India. He expressed gratitude to leadership and his team … Read more
On the occasion of International Tea Day, Tea Culture of the World – a tea-first luxury brand – has released a brand film that transcends conventional product communication to celebrate tea as a global cultural ritual. The film travels across six distinct tea traditions: the lush fields of Assam, the precise ceremonial culture of Japan, … Read more
Zydus Wellness has appointed Dr. Ravinder Varma as DGM – brand strategy & communications. Before joining Zydus Wellness, Varma spent over 14 years at Max Protein, where he served as senior brand manager for RiteBite Max Protein. He has also worked with Percept H and Riyo Advertising & Mass Media in client servicing roles.
Netflix India has appointed Nikita Arya as manager, marketing for films and series. Arya brings over 12 years of experience across FMCG, beverages, sportswear, automotive, and technology sectors, having previously worked with The Coca-Cola Company, adidas India, Unilever India, Audi India, and HCL Technologies. At Coca-Cola, she led culture-driven campaigns and brand IPs, while at … Read more
Myntra has launched a multi-film campaign ahead of the 24th edition of its flagship End of Reason Sale (EORS), featuring actors Ranbir Kapoor, Kiara Advani and Tripti Dimri. Built around humour and relatable everyday scenarios, the campaign positions fashion and beauty as accessible, occasion-agnostic forms of self-expression for consumers across metros and non-metros alike. The … Read more
Artificial intelligence is no longer a peripheral tool in advertising – it is becoming the industry’s core infrastructure. That is the central finding of a new report by Redseer, which examines how AI, first-party data and shifting consumer behaviour are fundamentally reshaping the global advertising landscape. Global advertising spend has already surpassed $1 trillion and … Read more
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