Servotech Renewable Power System has launched a new campaign titled ‘Raho Roshan, Bina Tension’, featuring actor Sonu Sood in a dual role. Created by Shakti Sagar Productions, the film will roll out across digital, OTT, television, connected TV, and social media platforms, with JioHotstar leading the release.
Set against a 1990s-inspired backdrop, the film follows two brothers – both played by Sood – navigating a familiar household conversation about monthly expenses. The narrative builds naturally towards a reveal: that switching to a rooftop solar system has significantly reduced the family’s electricity bills. Humour and warmth carry the message, making a functional product benefit feel genuinely relatable.
The campaign’s tagline, ‘Raho Roshan, Bina Tension’, neatly encapsulates Servotech’s positioning – framing solar energy not as a technical investment, but as everyday financial relief for Indian families.
Rishabh Bhatia, Head of Digital Marketing at Servotech Renewable, noted that the campaign was built on nostalgia, humour, and relatability – emotions that resonate deeply with Indian households. He added that Sood’s authenticity brought both charm and credibility to the narrative.
Prabhutva Tiwari, PR and Marcom Head, described this campaign as the first in a broader series, with additional TVCs for other product lines already in development. He highlighted Sood’s strong mass appeal and public image as key factors in bringing the brand’s message to a wider consumer base.
The campaign marks a considered step in Servotech’s ambition to establish itself as a household solar brand for modern India.
