Zee Entertainment Enterprises (ZEE) has signed a landmark partnership with FIFA, acquiring broadcast and digital rights to 39 FIFA tournaments in India from 2026 to 2034. The deal covers marquee events including the FIFA World Cup 2026 and 2030, FIFA Women’s World Cup 2027, and a range of youth, women’s, and futsal competitions, along with … Read more
realme has introduced what it claims is an industry-first AI-powered mini drama series, Darbar Diaries, as the centrepiece of its marketing campaign for the newly launched realme 16T 5G. The initiative marks a deliberate shift away from conventional feature-led advertising towards entertainment-driven storytelling designed for digital-first, Gen-Z audiences. The five-episode series follows Arjun, a Gen-Z … Read more
Servotech Renewable Power System has launched a new campaign titled ‘Raho Roshan, Bina Tension’, featuring actor Sonu Sood in a dual role. Created by Shakti Sagar Productions, the film will roll out across digital, OTT, television, connected TV, and social media platforms, with JioHotstar leading the release. Set against a 1990s-inspired backdrop, the film follows … Read more
Most smokers know the line well – “I’ll quit tomorrow.” This World No Tobacco Day, The Hindu decided to stop fighting that instinct and instead put it to work. Link: https://www.instagram.com/p/DY_judqAe4G/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Created by ad agency Talented, the campaign takes the form of a deceptively simple quitting calendar. At first glance, it resembles an ordinary monthly … Read more
Actor and producer Anushka Sharma has acquired a minority stake in Agilitas Sports, the sports footwear and apparel company founded by former PUMA India executives. As part of the association, Sharma will co-develop a dedicated yoga wear line under the One8 brand, which is owned by Agilitas. The move brings together one of India’s most … Read more
EaseMyTrip closed Q4 FY26 with a net loss of ₹15.4 crore, a sharp reversal from a profit of ₹13.9 crore in the same quarter last year. Operating revenue for the quarter rose 8.9% year-on-year to ₹151.9 crore, though total expenses surged 38.6% YoY to ₹153.2 crore, eroding margins significantly. For the full fiscal year FY26, … Read more
Spinny has extended its widely recognised ‘God Promise’ campaign to Tamil Nadu, adapting it for regional audiences as part of a broader push to deepen its footprint in the state’s used-car market. The Tamil-language adaptation features brand ambassador Sachin Tendulkar and will air across television, transit, and out-of-home media. Adding a distinct local flavour, the … Read more
Bodhi Tree Multimedia closed FY26 with consolidated revenue of ₹118.45 crore, marking a 31.96% rise from ₹89.76 crore in the previous fiscal year. Profit after tax surged 61.59% year-on-year to ₹7.95 crore, while EBITDA grew to ₹17.10 crore from ₹9.69 crore, with margins expanding to 14.44% from 10.80%. During the year, the company produced approximately … Read more
Nidhi Maheshwari has embarked on a new journey as Senior Director – Brand Marketing at JioStar. With extensive experience across leading brands including JioHotstar, Disney+ Hotstar, Lionsgate, Parle Agro, and Hindustan Unilever, she brings a wealth of expertise in brand building and consumer marketing to her new role.
Sapphire Foods has appointed Vikrant Vohra as President and CEO of its KFC business, effective July 25, 2026, succeeding Deepak Taluja, who is stepping down after a decade with the company. Vohra, who currently leads the Pizza Hut business at Sapphire Foods, brings nearly 20 years of experience across leading hospitality and restaurant brands and … Read more
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