Aditi Shorewal has joined Spotify as Head of PR & Communications, marking an exciting new chapter in her career. With a strong background in strategic communications and integrated marketing, including her experience at Twitter, she will now lead Spotify’s communications efforts and help shape the brand’s narrative in the market.
Go Colors has launched a new campaign featuring creator and actor Prajakta Koli, built around the introduction of its MostlySane Collection. Produced by Green Chutney Films, the film takes its cue from one of social media’s most relatable behaviours – fans obsessing over what their favourite creators are wearing. Rather than following a conventional fashion … Read more
For years, RCB was cricket’s biggest paradox. The most passionate fans, the biggest stars, packed stadiums, and unmatched digital engagement – yet no IPL trophy. And still, brands kept lining up to sponsor them. Why? Because smart marketers understood something the casual observer missed: RCB was never just a cricket team. It was a brand … Read more
Online bus ticketing platform redBus has launched ‘The Red Mango Hunt’ – a social-first digital campaign that cleverly merges India’s deep-rooted love for mangoes with the spirit of summer travel through an interactive, nationwide treasure hunt. Link: https://www.instagram.com/reel/DYmV8hKpMNa/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Timed to the peak of mango season, the campaign invites users to follow daily clues posted on … Read more
Japanese fashion label Onitsuka Tiger has turned to Bollywood star and brand ambassador Rashmika Mandanna to showcase its latest silhouette, the MEXICO 66 Golf – a footwear offering that bridges performance engineering with the brand’s iconic heritage design language. Drawing its visual identity from the well-established MEXICO 66™ SD model, the MEXICO 66™ Golf introduces … Read more
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