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Day: June 1, 2026

Honeywell Reveals Distinct Brand Identities as Aerospace Spin-Off Approaches

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Honeywell has unveiled separate brand identities for its two soon-to-be-independent businesses – Honeywell Technologies and Honeywell Aerospace – ahead of the planned aerospace spin-off scheduled for June 29, 2026. Honeywell Technologies will continue trading on Nasdaq under the existing ticker HON, positioning itself as a leader in the industrial sector’s transition from automation to autonomy. … Read more

VIP Industries Launches ‘Travel VIP’ Campaign with Three New Luggage Collections

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VIP Industries has unveiled its latest marketing initiative, Travel VIP, alongside the introduction of three new luggage collections – VIP Classic, VIP Flex, and VIP Pod. Conceptualised by McCann India, the campaign uses a series of short films to spotlight the distinct design and functional features of each collection. The VIP Classic offers an expandable … Read more

Go Colors Taps Into Creator Culture With Prajakta Koli’s MostlySane Collection Campaign

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Go Colors has launched a new campaign featuring creator and actor Prajakta Koli, built around the introduction of its MostlySane Collection. Produced by Green Chutney Films, the film takes its cue from one of social media’s most relatable behaviours – fans obsessing over what their favourite creators are wearing. Rather than following a conventional fashion … Read more

RCB’s IPL Triumph – The Trophy Was Priceless, But So Was the Brand Value

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For years, RCB was cricket’s biggest paradox. The most passionate fans, the biggest stars, packed stadiums, and unmatched digital engagement – yet no IPL trophy. And still, brands kept lining up to sponsor them. Why? Because smart marketers understood something the casual observer missed: RCB was never just a cricket team. It was a brand … Read more

redBus Turns Mango Season Into a Nationwide Digital Treasure Hunt

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Online bus ticketing platform redBus has launched ‘The Red Mango Hunt’ – a social-first digital campaign that cleverly merges India’s deep-rooted love for mangoes with the spirit of summer travel through an interactive, nationwide treasure hunt. Link: https://www.instagram.com/reel/DYmV8hKpMNa/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Timed to the peak of mango season, the campaign invites users to follow daily clues posted on … Read more

Onitsuka Tiger Taps Rashmika Mandanna to Spotlight MEXICO 66 Golf Silhouette

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Japanese fashion label Onitsuka Tiger has turned to Bollywood star and brand ambassador Rashmika Mandanna to showcase its latest silhouette, the MEXICO 66 Golf – a footwear offering that bridges performance engineering with the brand’s iconic heritage design language. Drawing its visual identity from the well-established MEXICO 66™ SD model, the MEXICO 66™ Golf introduces … Read more

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