Online bus ticketing platform redBus has launched ‘The Red Mango Hunt’ – a social-first digital campaign that cleverly merges India’s deep-rooted love for mangoes with the spirit of summer travel through an interactive, nationwide treasure hunt.
Link: https://www.instagram.com/reel/DYmV8hKpMNa/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Timed to the peak of mango season, the campaign invites users to follow daily clues posted on redBus’ Instagram page, navigate to specific Google Maps locations, and uncover hidden Red Mangoes placed across bus stops, railway stations, and key transit landmarks nationwide. Participants who successfully locate all hidden mangoes stand to win travel vouchers and a year’s worth of free bus travel to India’s iconic mango-growing destinations.
A standout element of the campaign is the involvement of Padma Shri awardee Kaleem Ullah Khan – celebrated as the ‘Mango Man of India’ – who appears in a special film shot at his Malihabad orchard, home to over 350 mango varieties. His presence lends the campaign genuine cultural warmth and credibility.
Pallavi Chopra, Chief Marketing Officer at redBus, noted that the initiative was deliberately designed as a digital-first experience to connect with younger, pan-India audiences through channels they already engage with.
Supporting the campaign is a suite of digital assets including teaser films, clue-based posts, an AI-powered Red Mango character, and offline Red Mango installations at select bus terminals equipped with QR codes. Radio contests across key markets will further broaden reach.
Running until June 10, 2026, the campaign also offers users discounts of up to ₹300 on bookings via promo code REDHUNT.
