Nike has launched its latest global football campaign, ‘Rip the Script’, celebrating creativity, instinct, and self-expression on the pitch ahead of the summer football season.
At the heart of the campaign is a cinematic film featuring some of football’s biggest stars, including Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, and Vini Jr. They are joined by legendary figures such as Eric Cantona, Ronaldinho, Zlatan Ibrahimović, Didier Drogba, and Jorge Campos.
The film also brings together personalities from sports, entertainment, and pop culture, including LeBron James, Travis Scott, Kim Kardashian, Ted Lasso, Kate Scott, Channing Tatum, Young Miko, and Lisa.
Set in a fictional Hollywood studio, the storyline follows footballers as they break free from predetermined scripts and expectations, choosing instead to trust their instincts and creativity. Through this narrative, Nike highlights the spontaneous moments that often define the sport.
Helena Thornton, Vice President of Nike Brand Management, said the campaign reflects the company’s belief that football is at its best when players embrace freedom, imagination, and unpredictability. She added that Nike wanted to create a campaign that resonates deeply with football communities, extending beyond traditional advertising and becoming part of the culture surrounding the game.
The ‘Rip the Script’ initiative will continue throughout the summer with additional content, product launches, retail experiences, and community-focused football activations. The campaign also showcases Nike’s broader football offering, including national team kits, football boots, grassroots programmes, and football-inspired apparel collections.
