Omnicom Media India has been awarded the digital marketing mandate for State Bank of India (SBI) following a competitive multi-agency pitch, marking one of the most significant account wins in the country’s banking and financial services sector.

Industry estimates place the mandate’s value between ₹250 crore and ₹260 crore, making it one of the largest digital media assignments in India’s BFSI category. The partnership reflects SBI’s continued focus on strengthening its digital presence and deepening customer engagement through technology-driven marketing initiatives.

As part of the mandate, Omnicom Media India will manage the bank’s digital marketing strategy across platforms, customer segments, and digital touchpoints. The agency is expected to support SBI’s efforts to enhance brand visibility, improve customer acquisition, and drive engagement across both urban and rural markets.

Leveraging its data, technology, and audience intelligence capabilities, including solutions such as Omni and Acxiom, Omnicom Media India aims to deliver more precise audience targeting, performance-led campaigns, and personalised customer experiences at scale. The agency’s expertise in data-driven media planning is expected to play a key role in supporting SBI’s evolving marketing objectives.

The win further strengthens Omnicom Media India’s position in the BFSI sector, a category that continues to witness growing investments in digital transformation and customer acquisition. For SBI, the partnership aligns with its broader strategy of expanding its digital ecosystem through innovative banking platforms, mobile services, and enhanced online experiences.

The appointment adds one of India’s most prominent financial institutions to Omnicom Media India’s portfolio, reinforcing the agency’s reputation for delivering integrated and technology-led marketing solutions for large-scale enterprises.