CaratLane has expanded its jewellery portfolio with the launch of a new Polki collection, accompanied by a campaign that reimagines the timeless appeal of uncut diamonds for contemporary consumers.
The newly introduced range features more than 60 designs crafted with natural, uncut Polki diamonds. Drawing inspiration from traditional Indian artistry, the collection includes Meenakari-inspired creations, Talaf craftsmanship, gemstone-studded pieces, and contemporary classics designed to blend heritage with modern aesthetics.
Known for retaining their natural form, Polki diamonds have long been associated with royal Indian jewellery traditions. Through this collection, CaratLane aims to make the category more accessible and relevant to a new generation of buyers seeking versatile pieces that can be worn beyond special occasions.
The campaign highlights the authenticity and raw beauty of uncut diamonds while positioning Polki jewellery as an elegant choice for modern lifestyles. By combining traditional craftsmanship with contemporary design sensibilities, the brand seeks to bridge the gap between heritage and everyday wear.
Commenting on the launch, Saumen Bhaumik, Managing Director of CaratLane, said Polki jewellery has always been admired for its enduring charm and cultural significance. He noted that the new collection has been designed to preserve the essence of traditional Polki while offering styles that resonate with today’s consumers.
Available through select CaratLane stores and the brand’s online platform, the collection reflects the growing demand for jewellery that balances craftsmanship, authenticity, and versatility.
With this launch, CaratLane continues to strengthen its presence in the premium jewellery segment while bringing traditional Indian jewellery forms to a wider and younger audience.
