Radico Khaitan has appointed AdGlobal360 (AGL) as its integrated digital media partner, entrusting the agency with a broad mandate spanning digital strategy, media planning, social media management, influencer marketing, and technology-led digital solutions.

The partnership will see AGL manage digital marketing initiatives across Radico Khaitan’s premium portfolio, which includes brands such as Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Whisky, Magic Moments Vodka, and 8PM Whisky.

Through the collaboration, Radico Khaitan aims to strengthen its digital presence and deepen consumer engagement across online platforms. The company is increasingly focused on building meaningful brand experiences that resonate with evolving consumer preferences while maintaining strong cultural relevance.

AGL will leverage its expertise in data-driven marketing, media strategy, creative intelligence, and consumer insights to support the company’s digital growth ambitions. The agency is expected to drive integrated campaigns that combine storytelling, technology, and targeted audience engagement to enhance brand visibility and impact.

Commenting on the partnership, Kunal Madan, Chief Marketing Officer at Radico Khaitan, said the company remains committed to building emotionally connected brands while adapting to changing consumer expectations. He added that the collaboration with AGL would help strengthen its digital ecosystem and deliver more impactful experiences at scale.

Rakesh Yadav, CEO of AdGlobal360, noted that Radico Khaitan’s strong connection with consumer culture makes it an ideal partner for insight-led and technology-driven marketing. He said the agency looks forward to combining strategic media expertise with creative innovation to elevate consumer engagement.

AdGlobal360, part of Hakuhodo International, offers marketing technology, media, and digital transformation solutions to brands across multiple sectors.