Fossil has launched its Summer 2026 campaign starring brand ambassadors Varun Dhawan and Kriti Sanon, bringing a vibrant blend of nostalgia, fashion, and seasonal style to the forefront. The campaign introduces the brand’s latest watch collections through two visually distinct films designed to capture the carefree spirit of summer.

Video; https://www.instagram.com/fossil.in/?utm_source=ig_embed&ig_rid=e2a28d30-ba15-44d2-b367-ae2249110348

Titled Dreaming In Color and A Summer Dream Come True, the films present contrasting yet complementary narratives inspired by retro summer aesthetics. While Dreaming In Color unfolds in a playful candy-store setting dominated by a striking blue palette, A Summer Dream Come True draws on nostalgic summer memories with a vintage ice cream cart as its central backdrop.

The campaign highlights several key timepieces from Fossil’s latest portfolio, including the Machine Chronograph, Everett, Raquel, and Scarlette collections. Through a mix of fashion-forward styling and cinematic storytelling, the films position the watches as versatile accessories that seamlessly complement everyday summer looks.

The initiative reflects Fossil’s continued focus on blending classic design with contemporary fashion trends, appealing to consumers seeking both functionality and style. By leveraging the star power of Dhawan and Sanon, the brand aims to strengthen its connection with younger audiences while reinforcing its lifestyle positioning.

The campaign also celebrates individuality and self-expression, themes that are woven throughout both films. Each visual narrative showcases how personal style can be elevated through carefully chosen accessories, making watches an integral part of seasonal fashion statements.

Fossil’s Summer 2026 campaign will be rolled out across multiple media platforms throughout June, extending its reach across digital, social, and traditional channels as the brand showcases its latest collection for the season.