Budweiser 0.0 is celebrating four decades of its association with FIFA by bringing football fandom closer to Indian audiences through a series of immersive, fan-first experiences. Timed with the FIFA World Cup, the campaign transforms the brand’s long-standing global partnership into interactive moments that connect with a growing community of football enthusiasts in India.
The celebrations kicked off on June 11 with the unveiling of an interactive Lionel Messi mural in Mumbai. Designed to respond to crowd energy, the installation came alive through cheers and voice-based interactions, turning spectators into active participants. More than just a tribute to one of football’s greatest icons, the mural became a symbol of the passion and excitement that define the sport.
The launch event drew notable personalities, including former Indian football captain Bhaichung Bhutia, along with actors Ahan Shetty and Ibrahim Ali Khan. Fans also explored a dedicated FIFA x Budweiser 0.0 experience featuring memorabilia and milestone moments from the brand’s 40-year journey alongside football’s biggest tournament.
Looking ahead, Budweiser 0.0 plans to extend the celebration through match screenings across multiple Indian cities, creating shared spaces for fans to come together and experience the thrill of the World Cup. The initiative reflects the brand’s commitment to fostering authentic fan engagement while celebrating football’s power to unite communities through collective passion and unforgettable moments.
