Digital marketing agency Hashtag Orange has partnered with Autviz AI Agents to establish a dedicated AI Lab aimed at integrating agentic AI across its marketing and operational functions. The initiative marks a strategic move toward automating routine workflows while enabling teams to focus on higher-value activities such as strategy, creativity, media planning, and client management.
Under the collaboration, AI agents will be deployed across six key areas, including media analytics, email response management, social media engagement, SEO-driven content publishing, HubSpot-based lead notifications, and WhatsApp-powered client servicing and scheduling. The agency believes these AI-powered systems will streamline communication, improve responsiveness, and enhance overall operational efficiency.
Beyond workflow automation, the AI Lab will strengthen Hashtag Orange’s discovery-focused services across SEO, AEO (Answer Engine Optimization), AIO (AI Optimization), and GEO (Generative Engine Optimization) through automated publishing and performance-tracking capabilities.
Founder Mukesh Vij emphasized that the future of marketing lies in seamlessly combining creativity, technology, and operational agility, allowing teams to focus on strategic thinking while AI manages repetitive processes. Technology Head Jayesh Punjabi added that agentic AI is reshaping agency operations by acting as intelligent collaborators that scale execution without replacing human judgment.
According to Autviz, its AI solutions, built on platforms such as OpenAI, Google, and Meta, have already automated more than 10,000 employee hours across various deployments, highlighting the growing role of AI as an operational layer for modern businesses.
