EssenceMediacom has appointed Sumit Patil as Business Director. Based in Mumbai, he joins the agency after nearly five years at Zee Entertainment Enterprises, where he most recently served as Senior Manager, leading revenue strategy and sales solutions for several regional channels. Prior to Zee, Patil worked at Omnicom Media, handling integrated media strategies for brands across FMCG, BFSI, healthcare and other sectors, bringing extensive experience in media planning, business development and integrated marketing solutions.