Goodknight has rolled out a new television campaign for Goodknight Flash, built around the liquid vapouriser’s promise of clearing mosquitoes in just six minutes.
Created by Lightbox, Godrej Consumer Products’ in-house creative studio, the film follows a father scrambling to get his baby’s room mosquito-free before his wife and sleeping child walk through the door. The countdown is set by his daughter, who warns him that the room needs to be clear in six minutes flat. He switches on Goodknight Flash, and the race is on.
The campaign is backed by research showing that 55% of parents linked their children’s disrupted sleep to mosquito bites or the persistent buzzing around them.
Neeraj Senguttuvan, Head of Marketing – Home Care at Godrej Consumer Products, said Goodknight remains focused on protecting consumers from both the diseases mosquitoes carry and the everyday discomfort they cause. He pointed to Goodknight Flash’s RNF Formula as central to its efficacy, positioning it among the most powerful liquid vapourisers available today. With this campaign, the brand has distilled its proposition into a clear, quantified promise – protection in six minutes – aimed at deepening market penetration and strengthening consumer trust.
Gaurav Kumar and Shalini Avadhani, Chief Creative Officers at Lightbox, said the film deliberately pushes back against the tendency to romanticise the harder, more exhausting parts of parenting. For them, the appeal of Goodknight Flash lies precisely in its simplicity, and the film gives its recurring “trying father” character a small, well-earned win, just a little faster than usual.
