Lexpure has rolled out a new digital campaign featuring Kareena Kapoor, turning attention toward a part of water purification that rarely gets noticed: the components hidden inside RO systems. Rather than selling a purifier, the campaign sells the idea that what’s on the inside determines everything that happens on the outside. The film centres on … Read more
Ogilvy has appointed Parvati Mohankrishnan as Senior Vice President and India PR Lead. She joins from MSLGROUP India, where she led the luxury and lifestyle practice, and marks her return to the industry after a year-long career break following a health setback. With over a decade of experience across PR and editorial roles, including leadership … Read more
Meraki Sport & Entertainment and Headshot Media have launched GameOn Media Network, a new venture betting that Indian sports fandom has outgrown the matchday. The joint entity, equally owned by both companies, is built to engage fans across content, conversation, and community, not just live action. GameOn pairs Meraki’s grounding in sports marketing, leagues, and … Read more
The Madhya Pradesh government has launched ‘Mera Solar, Bada Honhaar’, a rooftop solar awareness campaign fronted by actor and writer Piyush Mishra, conceived by Bare Bones Collective with the Council on Energy, Environment and Water (CEEW) on board as knowledge partner. Video Link: https://www.instagram.com/reel/DZrODLyRa-P/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign’s central wager is restraint. Rather than instructing households on … Read more
Crocs has launched the India chapter of its global ‘Wonderfully Unordinary’ platform, choosing the monsoon as the backdrop for a campaign anchored by brand ambassador Rashmika Mandanna and a roster of homegrown creators. Video Link: https://www.instagram.com/reel/DZrf2WyMbhS/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The global platform, launched earlier this year, builds around the idea of celebrating individuality. India’s adaptation translates that into … Read more
Illustrake Digital Marketing Services has secured the digital marketing mandate for TENA in India, taking on performance marketing, customer acquisition, conversion optimisation and broader digital growth for the incontinence care brand owned by Essity. The mandate isn’t purely a numbers game. Alongside the standard growth metrics, the partnership is expected to lean into consumer awareness … Read more
Scaler has launched #NotDoneAI, a new campaign that uses comedy to take a swing at one of tech’s more quietly worrying habits, writing AI-generated code without actually understanding what it does. The film, created by Emplace HQ, follows comedian and writer Biswa Kalyan Rath as he tries to build a food delivery platform purely through … Read more
Fear Factor: Khatron Ke Khiladi is back for its 15th season, Darr Ka Naya Daur, and has already pulled in the franchise’s strongest pre-premiere sponsor lineup yet, eleven brands signed on before COLORS and JioHotstar have aired a single episode. Maruti Suzuki leads as presenting sponsor, with Hero Xtreme, Thums Up and JK Super Cement … Read more
Amazon India is bringing back Beautyverse for 2026, its annual beauty showcase, but this year the event isn’t staying confined to a single Mumbai venue. Alongside the physical gathering on June 20, the company is launching a dedicated online storefront on Amazon.in, opening up product launches, creator content and brand discovery to shoppers nationwide. The … Read more
Truecaller Ads has launched Call-to-Cart, a new commerce feature betting that the moments around a phone call, not just the call itself, can double as a shopping trigger. The logic is straightforward: mobile commerce loses people in the gap between seeing an ad and actually completing a purchase, with app switches and multi-step discovery flows … Read more
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