Meraki Sport & Entertainment and Headshot Media have launched GameOn Media Network, a new venture betting that Indian sports fandom has outgrown the matchday. The joint entity, equally owned by both companies, is built to engage fans across content, conversation, and community, not just live action.

GameOn pairs Meraki’s grounding in sports marketing, leagues, and rights holders with Headshot Media’s strength in content production and creator-led distribution. Together, the venture will run across six verticals: owned content IPs, digital and social media services, creator representation, distribution and performance marketing, fan insights, and on-ground experiences.

Toshan Patil, co-founder of Meraki, described Indian fandom as something lived daily rather than confined to the result, calling GameOn an effort to close the distance between fans and the sport they love. Headshot Media founder Kunal Chaudhary was emphatic that GameOn isn’t an agency, a content shop, or a media-buying outfit in isolation, but a connected ecosystem built because fans don’t experience sport in silos.

Co-founder Akshal Choksi framed the venture’s purpose around working alongside athletes, leagues, and brands to make fan engagement more personal and persistent. Advay Parasnis, AVP content at Meraki, added that the six verticals function as one integrated engine, designed to serve every kind of partner under a single structure.

As creators and digital communities increasingly drive sports consumption, GameOn is staking its claim on the engagement happening well beyond the final whistle.