Sony LIV has brought in Vimal Elaichi, Sony BRAVIA and Nirma Advance as brand partners for the fifth season of India’s Best Dancer, with Vimal Elaichi stepping in as co-presenting sponsor. This season carries the theme ‘India Wala Dance,’ built around a mix of regional, contemporary and Bollywood performances, a format broad enough to pull … Read more
Formula 1 has named Fever as its official ticketing technology partner, a five-year agreement that will reshape how fans buy their way into a race weekend starting in 2027. The deal puts Fever behind a new ticketing platform on F1.com, covering everything from general admission to local hospitality and the more exclusive Paddock Club experience. … Read more
Sensodyne has entered the children’s oral care segment in India with the launch of Pronamel Kids toothpaste, expanding Haleon’s Pronamel portfolio in the country. Designed for children aged two and above, the toothpaste is available in Strawberry and Bubble Mint variants and is formulated to strengthen tooth enamel while offering 24-hour cavity protection. The company … Read more
Goodknight has rolled out a new television campaign for Goodknight Flash, built around the liquid vapouriser’s promise of clearing mosquitoes in just six minutes. Created by Lightbox, Godrej Consumer Products’ in-house creative studio, the film follows a father scrambling to get his baby’s room mosquito-free before his wife and sleeping child walk through the door. … Read more
The split between language media and English media remains one of advertising’s longest-running arguments, and the numbers underneath it still don’t quite add up. As a publisher of a language daily, two questions keep resurfacing: why do advertisers continue favouring English newspapers, and why are they willing to pay so much more for that space, … Read more
Havmor Ice Cream, part of LOTTE India Corporation Pvt. Ltd., has launched its richest chocolate offering yet, the Belgian Silky Chocolate Cone, with actor Tamannaah Bhatia leading a large-scale outdoor campaign for the product. Designed for committed chocolate lovers, the new cone combines smooth chocolate ice cream with a molten chocolate centre that releases with … Read more
Times Network has relaunched Mirror Now with a refreshed brand identity and content strategy designed to appeal to younger, urban viewers. Anchored by the new proposition “One Channel. World of News,” the revamped channel is broadening its scope well beyond conventional news coverage to include business, culture, entertainment, lifestyle, technology, automobiles and social conversations. The … Read more
Warner Music India has announced a strategic partnership with Kolkata-based SVF Entertainment to strengthen its presence in the Bengali music industry. The collaboration will see the two companies work together to distribute Bengali artists, film soundtracks, and original music through Warner’s global network, marking a significant expansion of the label’s regional portfolio. SVF Entertainment brings … Read more
Bigbasket has appointed Amit Nanda as its new Chief Executive Officer. Nanda joins the Tata Group-owned online grocery and quick commerce platform from Amazon India, where he served as Director, Selling Partner Services. With over two decades of experience across e-commerce, consumer goods and banking, he has held key leadership roles at Amazon, Hindustan Unilever, … Read more
Integral Ad Science (IAS) has launched an episode-level pre-bid optimisation solution for programmatic podcast advertising on Spotify, delivered through The Trade Desk. The new feature lets advertisers apply contextual controls at the individual episode level before bidding on inventory available through the Spotify Ad Exchange. IAS said the controls are built to help brands align … Read more
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