Havmor Ice Cream, part of LOTTE India Corporation Pvt. Ltd., has launched its richest chocolate offering yet, the Belgian Silky Chocolate Cone, with actor Tamannaah Bhatia leading a large-scale outdoor campaign for the product.
Designed for committed chocolate lovers, the new cone combines smooth chocolate ice cream with a molten chocolate centre that releases with every bite, building on the brand’s indulgence-first positioning. Bhatia fronts the campaign’s visual narrative, which centres on the unguarded, sensory pleasure of giving in to chocolate, with her expressions of delight while reaching the gooey core forming the campaign’s most memorable visual beat.
Sharing her thoughts on the association, Bhatia described the cone as an immersive, richly chocolaty treat worth slowing down for.
The outdoor rollout spans Ahmedabad, Surat, Vadodara, Rajkot, Mumbai, Bengaluru and Pune, along with upcountry Gujarat markets, giving the launch wide metro and regional visibility.
Texturally, the cone is built in layers: a thick chocolate disc studded with cookie inclusions sits beneath the ice cream, while a crisp chocolate bakery cone replaces the standard wafer base, adding cocoa depth and crunch against the smooth filling and liquid core. The result positions the Belgian Silky Chocolate Cone as Havmor’s flagship chocolate format.
The launch follows LOTTE India’s recent inauguration of a Rs 500-crore ice cream manufacturing facility in Pune, one of the country’s largest, reinforcing the company’s expanding India footprint. Alongside its established Choco Pie and candy range, and the newly introduced Pepero choco-stick brand, LOTTE continues to lean on Korean-inspired innovation, from layered ice cream bars to novel cone formats, to deepen its presence in the Indian ice cream market.
