Times Network has relaunched Mirror Now with a refreshed brand identity and content strategy designed to appeal to younger, urban viewers.

Anchored by the new proposition “One Channel. World of News,” the revamped channel is broadening its scope well beyond conventional news coverage to include business, culture, entertainment, lifestyle, technology, automobiles and social conversations.

The relaunch is squarely aimed at the 22-40 age group, encompassing young professionals, entrepreneurs, creators and aspirational consumers. To reach this audience, Mirror Now plans to blend traditional television programming with digital-first content, drawing on both anchors and creators to build engagement across platforms.

As part of the revamp, the channel is reviving its flagship prime-time show, The Urban Debate, which will return to weekday 9 PM slots. The programme will be helmed by Shreya Dhoundial, Executive Editor at Times Network, and will continue its focus on debate-led journalism spanning governance, policy, business, culture and society.

Through this repositioning, Mirror Now is looking to build a wider information ecosystem that mirrors the shifting interests and media consumption habits of India’s urban population, moving from a single-format news channel to a multi-genre destination that speaks to how its target audience actually engages with content today.