Formula 1 has named Fever as its official ticketing technology partner, a five-year agreement that will reshape how fans buy their way into a race weekend starting in 2027.
The deal puts Fever behind a new ticketing platform on F1.com, covering everything from general admission to local hospitality and the more exclusive Paddock Club experience. For a sport that has spent the last few years courting a younger, more global audience, the move signals that fan experience now extends well beyond the track itself, starting at the moment someone tries to book a seat.
The current process, fans searching across multiple portals, regional resellers and inconsistent interfaces, is exactly what the partnership intends to simplify. Fever’s platform is expected to centralise discovery, booking and customer service across every Formula 1 event worldwide, smoothing out a journey that has often felt more complicated than it should for a sport this popular.
Emily Prazer, Formula 1’s chief commercial officer, framed the partnership as essential to meeting the sport’s own standards, noting that an easier booking journey is core to delivering the seamless experience fans expect at the track.
For Fever, the deal is a marquee addition to its sports portfolio. SVP Mariano Otero called the partnership proof of the company’s role as a global technology partner to major sports properties, pointing to Formula 1’s expanding fan base as the next frontier worth investing in.
Five years, one platform, and a bet that better ticketing technology can keep pace with Formula 1’s growing global appetite.
