Creator marketing agency OpraahFX has rebranded itself as Opraah, marking a new phase of scale as it targets Rs 250 crore in revenue for FY27.
Founded by Pranav Panpalia in 2017, the company has posted nearly 200 per cent year-on-year growth, fuelled by its expansion into fashion, beauty, and nano-influencer programmes, alongside a sharpened focus on AI-linked brand collaborations.
The agency now manages a roster of over 500 exclusive creators, including prominent names like Sourav Joshi, Mythpat, Techno Gamerz, and Slayy Point, while working with an additional 4,000 to 5,000 influencers each year. Together, its talent network commands a combined reach of more than 300 million YouTube subscribers.
Opraah has executed over 500 campaigns to date for major brands including ChatGPT, Samsung, Formula 1, BMW, Lakmé, Himalaya, and Netflix, positioning it among India’s more established players in influencer-led marketing.
Co-founder Pranav Panpalia said the rebrand is a reflection of the scale the company has earned over the years, rather than a departure from its founding identity. The agency now operates across five distinct verticals, gaming, beauty, creator acceleration, entertainment, and fitness, aimed at offering brands a full-funnel creator marketing solution under one roof.
Notably, the company says its growth has come largely through organic expansion, having avoided large acquisitions or external capital infusion, and it has no near-term plans to go public.
Co-founder Mansi Panpalia added that the rebrand signals a deeper shift toward stronger brand-creator integration, as influencer marketing continues to move from the margins to the centre of marketing strategy in India.
