Sushant H. Vithaldas has joined Edelman as Head of Creator Marketing. With over two decades of experience driving growth and transformation across digital, retail, and consumer sectors, he will lead the agency’s creator marketing initiatives and strengthen its influencer-led brand engagement strategies.
The Hindu Group Publishing has appointed N. Murali as Chairman for a three-year term, succeeding Nirmala Lakshman. With over 56 years of experience in the media industry and a long association with The Hindu, Murali brings extensive leadership expertise and is expected to steer the organisation through its next phase of growth and transformation.
airpay money has launched “Pehle Check, Phir Invest,” a new campaign encouraging individuals to assess their financial health before diving into investments. The campaign is rolling out across Meta, YouTube, Google Ads, and influencer channels. At the heart of the initiative is airpay’s Financial Health Check, an in-app and web-based feature that evaluates a user’s … Read more
Creator marketing agency OpraahFX has rebranded itself as Opraah, marking a new phase of scale as it targets Rs 250 crore in revenue for FY27. Founded by Pranav Panpalia in 2017, the company has posted nearly 200 per cent year-on-year growth, fuelled by its expansion into fashion, beauty, and nano-influencer programmes, alongside a sharpened focus … Read more
Reliance Industries has disclosed the first full-year financial performance of JioStar, reporting revenue of Rs 34,917 crore and net profit of Rs 3,434 crore for FY26, marking the media arm’s debut year following the merger of Star India and Viacom18. Speaking at Reliance’s 49th Annual General Meeting, Chairman Mukesh Ambani said the company’s broader media … Read more
Airbnb has launched “Stay Your Way,” a new campaign featuring cricketers Yuvraj Singh, Abhishek Sharma, and Naman Dhir, built around the idea that the best trips are shaped by personal preference rather than rigid itineraries. Video Link: https://www.instagram.com/reel/DZ4T2PkmO0z/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film follows the trio on a holiday in Goa, capturing them lounging by the pool, … Read more
Johnson’s Baby has launched “Poshan Ka Pehla Sparsh,” a new campaign for its Milk & Rice Range that reimagines the traditional Indian Annaprashan ceremony, the ritual marking a baby’s first taste of solid food, through the lens of skincare. The campaign builds on the idea of a “Food for Skin Ritual,” extending the concept of … Read more
There is a particular kind of marketing genius in taking a real, bitter public feud and turning it into the punchline of your own advertisement. Ai+ Smartphone has just done exactly that, and the result is one of the most talked-about ad collaborations of the week – for reasons that go well beyond the product … Read more
Bigbasket has launched bbinstant in Kolkata, extending its quick commerce footprint into corporate offices, workplaces, and residential communities across the city. bbinstant operates through cashless, unmanned smart stores stocked with snacks, beverages, ready-to-eat food, and other daily essentials. The vending machines run round the clock, are restocked daily to ensure freshness, and support multiple payment … Read more
Nestlé Professional, the out-of-home business arm of Nestlé India, has opened a NESCAFÉ kiosk at Thrissur Railway Station in Kerala, marking the company’s first outlet under its new partnership with Indian Railways. The move is aimed at deepening Nestlé Professional’s footprint in the travel segment, giving passengers access to food and beverage options as part … Read more
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