Eyewear retailer Lenskart has joined forces with global collectibles giant Pop Mart to launch a limited-edition eyewear collection in India, marking Pop Mart’s first officially announced collaboration in the country. The partnership was unveiled at a launch event in Gurugram. The collection draws from Sweet Bean’s “I Want A Hug” series, one of the character … Read more
Audi India has rolled out “That quattro feeling,” a new campaign built around its signature quattro all-wheel drive technology, conceptualised by Wondrlab India. For more than four decades, quattro has anchored Audi’s performance portfolio, and this campaign turns the focus onto how drivers actually experience the technology across varying road and weather conditions, rather than … Read more
ITC has expanded its confectionery portfolio with the launch of Ultra Mintz, a premium sugar-free mint aimed at the adult consumer segment. The product is available in two variants, Strong Peppermint and Sensational Strawberry, and is priced at Rs 150. Speaking on the launch, Subash Balar, Vice President and Business Head – Chocolates, Coffee and … Read more
Mumbai-based digital entertainment company Rusk Media has raised ₹100 crore in a pre-Series C funding round led by Nazara Technologies, a move that strengthens its position as it sets its sights on international expansion and deeper AI integration across its business. The round also drew participation from existing and new backers, including InfoEdge Ventures, IvyCap … Read more
Sun Pharmaceutical Industries has announced plans to acquire Innovcare Lifesciences Private Limited, a Mumbai-based pharmaceutical and healthcare company, in a deal valued at approximately Rs 271.2 crore. Per the regulatory filing, Sun Pharma will purchase 100 per cent of Innovcare’s outstanding shares through an all-cash transaction. The deal is expected to close on or before … Read more
Myntra has launched a nostalgia-driven Father’s Day campaign anchored by a striking out-of-home installation: a giant white baniyan paired with the line “Papa’s Most-Loved Look.” The activation taps into a familiar Indian household truth – fathers’ unshakeable attachment to long-time wardrobe staples that outlast both trends and every attempt by family members to replace them. … Read more
Every year, Father’s Day campaigns risk falling into one of two traps – either painting fathers as stoic, all-knowing providers, or leaning on slapstick humour that reduces them to comic relief. But in 2026, brands seem to be finding the space in between, focusing on something more specific – recognising fathers through their quiet habits, … Read more
JioHotstar marked Father’s Day with “Stories to Share with Dad,” a campaign built on the idea that shared entertainment can deepen father-child relationships beyond everyday small talk. The initiative stems from a simple observation: conversations with fathers often stay confined to practical check-ins and routine updates. JioHotstar’s campaign reframes storytelling as a bridge to more … Read more
India added nine fresh shortlists at Cannes Lions 2026 on June 21, a day ahead of the festival’s official opening, pushing the country’s cumulative count to 17 across multiple categories. In Design Lions, 22Feet India earned a nod for “The Art of Survival,” created for Diageo’s Godawan whisky, while VML India and its Amsterdam office … Read more
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