Tata Play has expanded its value-added services with the launch of Tata Play Tamil TV, an ad-free, 24×7 service offering a curated line-up of popular Tamil television shows from Star Vijay.
The service brings together family dramas, reality shows and mythological content, giving viewers a single platform to access well-known Tamil titles. The launch taps into Tamil Nadu’s position as one of India’s largest regional entertainment markets, where demand for Tamil general entertainment content remains strong. Tata Play is positioning the offering around viewers looking to revisit legacy shows that have become difficult to access elsewhere.
Pallavi Puri, Chief Commercial and Content Officer at Tata Play, said Tamil television has produced some of Indian entertainment’s most memorable stories and characters, but fans have had few ways to revisit these shows in one place. She added that Tata Play Tamil TV offers an ad-free destination to reconnect with iconic content and recreate the experience of shared family viewing, reflecting the company’s focus on curated, differentiated entertainment.
The line-up includes dramas such as Raja Rani, Saravanan Meenatchi, Eeramana Rojave, Chinnathambi and Mounaragam, alongside comedy reality show Kalakka Povathu Yaaru 5 & 6 and the Tamil version of Mahabharatham.
A JioStar spokesperson said the partnership brings back some of its most loved Tamil shows, noting that these titles have built strong emotional connections across generations and now offer both nostalgia for longtime viewers and discovery for a new audience, framing it as an opportunity for families to enjoy storytelling together.
Tata Play Tamil TV is available from June 23, 2026, on service number 1509, priced at ₹2 per day.
