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Day: June 23, 2026

Aditya Kankaria Joins Coca-Cola India as Senior Director – Integrated Operations, HCCB

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Aditya Kankaria has joined Coca-Cola India & Southwest Asia as Senior Director – Integrated Operations, HCCB. Bringing over 16 years of leadership experience across telecom and FMCG sectors, he will focus on driving operational excellence, transformation initiatives, and sustainable growth while working closely with bottling partners and cross-functional teams. Prior to this, Kankaria served as … Read more

Havas Introduces “The Science of Desire” Brand Growth Framework

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Havas has introduced a new global study, “The Science of Desire,” arguing that brand desirability, not just visibility, is the key driver of growth in an increasingly AI-driven marketing landscape. The research draws on insights from over 87,500 consumers, more than 2,400 brands across 10 markets, and 1,000 AI-led interviews, building on Havas’ long-running Meaningful … Read more

JioStar and Omnicom Media Launch Cross-Screen In-Content Ad Format With NIVEA

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Omnicom Media India has partnered with JioStar and Whisper World to launch a unified in-content advertising solution spanning linear television, OTT and connected TV, with Beiersdorf-owned NIVEA India as the first brand to activate the format. The offering helps advertisers reach audiences who increasingly consume content across multiple screens, including premium streaming and CTV environments … Read more

Alpenliebe and Swiggy Launch Sweetest City Challenge for Delivery Partners

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Alpenliebe has partnered with Swiggy to launch the Sweetest City Challenge, an initiative encouraging customers to show greater appreciation toward delivery partners during order deliveries. The campaign will roll out across more than 20 cities, including Pune, Mumbai, Bengaluru, Kolkata, Chennai and Delhi. It follows findings from Alpenliebe’s India’s Sweetness Report, based on a survey … Read more

Asian Footwear Launches ‘Chase the Mindset’ Campaign Featuring Nitesh Kumar

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Asian Footwear has launched a new digital campaign, “Chase the Mindset,” featuring Paralympic gold medallist Nitesh Kumar, built around the idea that success begins with the right mindset. The campaign promotes the brand’s Hyper Cushion footwear range, drawing on Kumar’s journey as a para-athlete to highlight themes of resilience and determination. The digital film positions … Read more

Royaloak Appoints Team Pumpkin as Integrated Digital Marketing Partner

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Royaloak has appointed Team Pumpkin as its integrated digital marketing partner, handing the agency a wide-ranging mandate across the brand’s digital ecosystem. Under the partnership, Team Pumpkin will manage Royaloak’s social media marketing, website management, e-commerce operations and performance marketing, while also providing strategic support for influencer engagement. The mandate brings together multiple digital functions … Read more

Sony MAX and Aamir Khan Productions Mark 25 Years With Special Film Celebration

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Sony MAX has announced a celebration marking 25 years of Aamir Khan Productions, honouring a legacy that has shaped Indian storytelling. Guided by its “Deewana Bana De” philosophy, Sony MAX has long championed blockbuster entertainment, making this collaboration a natural fit between a channel built on celebrating films and a production house known for purpose-driven … Read more

Myntra Beauty Brings K-Beauty Labels Frankly and Seapuri to India

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Myntra Beauty has partnered with Kindlife to bring two Korean beauty brands, Frankly and Seapuri, to its platform, marking the India debut of both labels and adding fresh depth to its K-beauty offering. The launches expand Myntra Beauty’s international portfolio, which now spans more than 20,000 products across over 360 brands. Seapuri’s range includes skincare, … Read more

McCann India Launches Fresh Take 2026 to Discover Emerging Ad Film Directors

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McCann India has introduced Fresh Take 2026, an initiative to identify and nurture the next generation of advertising film directors in the country. Developed with D&AD and Mothership Productions, the programme is a career accelerator for early-stage directorial talent. The initiative is open to ad film directors within their first three years of work, with … Read more

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