Myntra Beauty has partnered with Kindlife to bring two Korean beauty brands, Frankly and Seapuri, to its platform, marking the India debut of both labels and adding fresh depth to its K-beauty offering.
The launches expand Myntra Beauty’s international portfolio, which now spans more than 20,000 products across over 360 brands. Seapuri’s range includes skincare, haircare and lashcare products, while Frankly focuses on science-backed skincare formulations, including its Salmon PDRN Bounce Ball Serum, Closer Pore Reducing Serum, Sunday Glow Brightening & Tone Up Serum, Vita Bomb Calming & Relief Serum, and Vitamin C 23 Concentrated Brightening Serum.
Kindlife, through its distribution arm Kindbox, is facilitating the launch of both brands in India.
Venu Nair, Chief of Strategic Partnerships and Omnichannel at Myntra, said India’s premium commerce ecosystem is maturing rapidly, with consumers increasingly seeking sophisticated, formulation-led global innovations. He added that by anchoring its international portfolio with high-performance, globally validated brands, Myntra is using its technology and distribution infrastructure to bridge the gap between global innovation and local demand. He said the collaboration with Kindlife reflects Myntra’s position as a partner of choice for global brands entering the Indian market.
Radhika Ghai, CEO of Kindlife, called the partnership a definitive step in building India’s K-beauty ecosystem, bringing trending Korean innovation to local consumers. She said the launch goes beyond expanding access, actively shaping how Indian consumers experience global skincare and haircare, reflecting a shared vision of bringing high-performance Korean brands to market while leveraging Myntra’s national footprint to reach beauty enthusiasts nationwide.
