TAM Media Research and VTION have launched CTV Ad Pulse, a new measurement solution for Connected TV (CTV) advertising, timed to IPL 2026. The tool brings together TAM’s advertising monitoring expertise with VTION’s CTV audience measurement capabilities to deliver data on ad exposure and audience delivery across Connected TV platforms. Built for advertisers, agencies, and … Read more
India kicked off its Cannes Lions 2026 campaign with four wins on day one, spanning Audio & Radio, Health & Wellness, and Pharma Lions at the 73rd edition of the festival. Leo India claimed Silver in Audio & Radio for Sting’s “The Unofficial Official Sound of F1,” a PepsiCo campaign built on its Formula One … Read more
In one of the most significant founder-to-Big-Tech moves to come out of Indian startup land, Kunal Shah is stepping away from his operating role at CRED to join Meta’s global leadership team as the new Head of WhatsApp, succeeding Will Cathcart. The transition lands at a pivotal moment for WhatsApp, as the platform doubles down … Read more