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Day: June 23, 2026

Crompton Turns Household Appliances Into Dad Joke Fans for Father’s Day Campaign

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Crompton Greaves Consumer Electricals Ltd. has launched “The Dad Joke Club,” an AI-powered three-part micro drama series for Father’s Day, reimagining a world where every dad joke earns its own dedicated fan club – except the fans here aren’t family members, but Crompton appliances around the house. Video Link: https://www.instagram.com/reel/DZzGEANCHa3/?utm_source=ig_web_copy_link Built on the relatable insight … Read more

TAM Media Research and VTION Launch CTV Ad Pulse to Measure Connected TV Campaigns

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TAM Media Research and VTION have launched CTV Ad Pulse, a new measurement solution for Connected TV (CTV) advertising, timed to IPL 2026. The tool brings together TAM’s advertising monitoring expertise with VTION’s CTV audience measurement capabilities to deliver data on ad exposure and audience delivery across Connected TV platforms. Built for advertisers, agencies, and … Read more

Kunal Shah Exits CRED to Lead WhatsApp as Meta Bets ₹8,550 Crore on the Fintech

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In one of the most significant founder-to-Big-Tech moves to come out of Indian startup land, Kunal Shah is stepping away from his operating role at CRED to join Meta’s global leadership team as the new Head of WhatsApp, succeeding Will Cathcart. The transition lands at a pivotal moment for WhatsApp, as the platform doubles down … Read more

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