Home Credit India has launched a new integrated campaign called #LoanMilega, anchored by the tagline “Zarurat Chaahe Jo Bhi Ho, #LoanMilega.”
The campaign consists of four digital films that explore everyday financial decisions through the lens of family discussions. The scenarios span buying a two-wheeler, replacing a household appliance, planning a holiday, and restarting a family business.
Each film unfolds in a fictional “Ghar Adalat,” where family members interrogate the protagonist’s financial decision before the situation is resolved with the help of a loan from Home Credit. The films are live on YouTube and promote the brand’s personal loans, two-wheeler loans, consumer durable loans, and loans against property.
Ashish Tiwari, Chief Marketing & People Officer at Home Credit India, said financial aspirations are often met with hesitation – not just from the individuals making the decisions, but from those around them. He explained that #LoanMilega was built to capture this familiar Indian family dynamic in a light-hearted, entertaining way through the recurring “Ghar Adalat” format across the four films.
He added that the campaign reflects how access to responsible credit can help people move past doubt and take confident steps toward their goals, with Home Credit positioning itself as the partner that helps Indians say “I can do this” and live their #ZindagiHit.
The campaign forms part of Home Credit India’s broader marketing push across its lending portfolio, spanning personal loans, consumer durable financing, two-wheeler loans, and loans against property.
