Baby Forest has launched a new digital campaign, ‘Softness, Sealed with Ayurveda’, to promote its Khilta Mukhra Baby Face Cream. The campaign features two films, ‘You Notice First’ and ‘Cheeks Everyone Loves’, built around everyday moments between parents and babies, capturing the instinct of noticing changes in a baby’s facial skin and choosing the right products to care for it.
The campaign is designed to highlight the need for dedicated facial skincare for babies, pointing to everyday factors such as milk, drool and air-conditioned environments that can leave a baby’s face more prone to dryness than the rest of the body.
Speaking on the launch, Gagan Agarwal, founder and CEO of Baby Forest, said baby care is shaped by small moments of attention, from a mother’s touch to a parent’s instinct to choose what feels right for their child. He added that the campaign is meant to underline why a baby’s face calls for a distinct, trusted formulation, and that the brand continues to blend Ayurvedic trust with modern parenting needs to create products that are safe and purposeful.
The Khilta Mukhra Baby Face Cream at the centre of the campaign is formulated with ingredients such as saffron, liquorice, shea butter and honey. To build reach, the campaign will run across digital platforms with support from parenting influencers, paediatricians and dermatologists, alongside marketplace visibility on Amazon, FirstCry and Nykaa, and sampling drives through Blinkit, Swiggy Instamart and select DLF residential communities.
