InsuranceDekho has named former Indian cricket captain Sourav Ganguly as its new brand ambassador and unveiled its latest campaign, ‘Khul Kar Khelo’, aimed at empowering insurance advisors to grow their businesses with confidence.
The campaign draws inspiration from Ganguly’s leadership style and positions insurance advisors as entrepreneurs helping families secure their financial future. Through the initiative, InsuranceDekho encourages advisors to seize growth opportunities using its technology-enabled platform and expand their businesses across Bharat.
Speaking about the campaign, Ankit Agrawal, founder and CEO of InsuranceDekho, said the company believes insurance advisors play a vital role in expanding financial protection across the country. He added that Ganguly’s fearless approach to leadership reflects the ambition and determination displayed by the platform’s advisor network, making him a natural fit for the campaign.
Sharing his thoughts, Ganguly said InsuranceDekho’s mission of improving financial security for Indian families resonated with him. He noted that lasting success comes from embracing opportunities with confidence, a mindset the campaign seeks to instil among insurance advisors.
The partnership will be supported by a television commercial and a multi-platform rollout across digital and broadcast media. The campaign also showcases InsuranceDekho’s advisor ecosystem, highlighting AI-powered business tools, instant commission payouts and a network that spans nearly 98% of India’s PIN codes.
InsuranceDekho’s partner programme offers access to more than 750 insurance plans from over 50 insurers, alongside business support and technology tools designed to help advisors scale efficiently.
The campaign follows a milestone year for the insurtech company. After completing its merger with RenewBuy, the combined entity closed FY26 as a profitable B2B2C business, reporting a gross written premium (GWP) of ₹67 billion, reinforcing its position as one of India’s largest insurtech platforms.
