Olyv, one of India’s leading digital lending platforms, has launched its latest Out-of-Home (OOH) media campaign, commencing 1st July 2026 and featuring long-standing brand ambassador and legendary former Indian cricket captain Sourav Ganguly. His legacy of resilience, leadership and determination ties directly into the platform’s vision of delivering reliable credit access to India’s hard-working, emerging consumer segments.
The launch was timed to coincide with Ganguly’s birthday on 8th July, underscoring the bond between Olyv and “Dada.” Backed by a recent Series B funding round, Olyv is rolling out large-format billboard activations across high-footfall hubs in multiple strategic geographies, as part of its long-term 360-degree marketing plan.
Sourav Ganguly, brand ambassador, Olyv, said the campaign highlights the platform’s commitment to democratising credit access, calling it a reassuring reminder that simple financial support should be accessible to everyone, something he believes Olyv delivers well.
The OOH push complements Olyv’s app-driven growth, which has already earned a 4.7 rating on the Play Store and crossed 4 crore downloads. By building a physical presence in users’ everyday environments, the brand reinforces its commitment to Bharat’s aspiring consumers, where demand for transparent, accessible financial tools continues to rise.
Rohit Garg, Co-founder and CEO, Olyv, said the partnership with Ganguly remains a key pillar of the brand’s journey, adding that this campaign marks another step toward expanding reach, deepening customer relationships and empowering healthier financial futures for its users.
