Luminous Power Technologies has unveiled a new digital campaign featuring brand ambassador Sachin Tendulkar to showcase the versatility of its EDGE Portable Power Series. The campaign highlights how portable power solutions can seamlessly support outdoor lifestyles, including camping, travel, content creation and remote work.
Set against the backdrop of a camping trip, the campaign film follows Tendulkar enjoying time outdoors with friends while demonstrating the capabilities of the Luminous EDGE GO. The portable power device is shown running appliances such as an induction cooktop and mixer grinder, while also charging smartphones, laptops, cameras and drones. The film further showcases its entertainment features, including a built-in Bluetooth speaker, wireless microphones and a guitar amplifier input, bringing together convenience and recreation in one device.
Speaking about the campaign, Sachin Tendulkar said the film celebrates the joy of spending quality time with loved ones and reflects Luminous’ evolution from powering homes to enabling experiences beyond them.
Vivek Abrol, Managing Director & CEO, Luminous Power Technologies, said the EDGE Series represents the company’s commitment to innovation and reliable energy solutions that cater to changing consumer lifestyles. He added that the campaign reflects Luminous’ vision of powering memorable moments, not just devices.
Neelima Burra, SVP, Chief Strategy & Marketing Officer and Business Head – Omnichannel Retail & International Business, noted that consumers today seek energy solutions that fit seamlessly into travel, entertainment and creative pursuits. She added that Sachin’s association reinforces the brand’s values of trust, consistency and performance.
Powered by lithium-ion battery technology, the EDGE GO supports over 90 types of appliances and devices, offers 90-minute fast charging, solar charging compatibility, IP34 splash protection and a fire-resistant casing. The product is available through Amazon India, the Luminous eShop, and select retail outlets.
