Netflix closed Q2 2026 with revenue of $12.6 billion, up 13.4% year-on-year, and net income of $3.4 billion, powered by membership growth, pricing hikes, and rising ad revenue. Every region posted double-digit growth, with EMEA crossing $4 billion and LATAM and APAC each topping $1.5 billion for the first time.
The company reaffirmed its ~$3 billion advertising revenue target for 2026, crediting AI-powered ad tools, the Netflix Ads Suite, and expanding programmatic capabilities. U.S. upfront negotiations are reportedly in advanced stages. Marketer interest is also building around Netflix’s live sports slate – the 2027 FIFA Women’s World Cup, more NFL games, WWE, and MLB.
Engagement stayed strong too: members clocked over 97 billion viewing hours in H1 2026, a 2% YoY rise, with non-English content driving more than a third of total viewing – standout titles came from Korea, Japan, Spain, and India. India logged its best-ever half-year on the platform, led by Dhurandhar (37 million views), the most-watched non-English film in the report.
Netflix’s cloud gaming arm is scaling fast – June brought its two biggest launches yet, while Netflix Playground has tripled daily players since April, fueling a 600% jump in kids’ mobile game engagement. Subscribers crossed 325 million in April.
Going forward, Netflix expects 12% Q3 revenue growth and a 33.2% operating margin, and has narrowed full-year guidance to $51.0–$51.4 billion – 13-14% growth, driven by memberships, pricing, and a near-doubling of ad revenue.
