Thums Up has relaunched its ThunderWheels campaign with cricketer Jasprit Bumrah as the face of its latest edition, celebrating India’s growing biking culture while offering consumers a chance to win exclusive riding rewards.
The campaign is anchored by a new brand film featuring Bumrah and highlights the adventurous spirit that has long been associated with the Thums Up brand. Alongside the film, the campaign will roll out across digital and social media platforms, encouraging biking enthusiasts to share their riding experiences and engage with the ThunderWheels community.
As part of the initiative, consumers can scan specially marked Thums Up packs to access the ThunderWheels platform and enter a lucky draw for biking-themed prizes, including the grand prize of a ThunderWheels motorcycle.
Commenting on the campaign, Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and South-West Asia, said, “At Thums Up, our signature strong taste and high fizz reflect a bold and adventurous spirit that has defined the brand for generations. Biking is a natural extension of this Toofani spirit. With ThunderWheels 3.0, we aim to bring riders closer to unforgettable experiences, stronger communities and the thrill of the open road. We hope the campaign inspires a new generation of young Indians to embrace the joy of riding and live the Toofani spirit.”
Now in its third edition, ThunderWheels continues to strengthen Thums Up’s association with biking, combining consumer engagement, digital storytelling and rewards to create a community-driven platform for motorcycle enthusiasts across the country.
