Direct-to-consumer menswear brand The Pant Project has appointed Confiance Communications as its strategic public relations partner to strengthen its corporate communications as the company enters its next phase of growth.
Under the mandate, Confiance Communications will lead the brand’s corporate communications strategy, focusing on shaping its long-term brand narrative, founder positioning and business communications. The partnership aims to enhance The Pant Project’s visibility as it continues to expand its retail footprint and customer base.
Founded in 2020 by brothers Udit and Dhruv Toshniwal, The Pant Project specialises in ready-to-wear trousers designed specifically for Indian body types. The brand has served more than 10 lakh customers and currently operates 14 exclusive stores across seven cities.
Commenting on the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “The Pant Project has built its business by addressing a common consumer challenge with a strong product philosophy, deep manufacturing expertise and technology-led innovation. Our focus will be on amplifying these strengths while helping the brand communicate its vision effectively as it scales.”
Udit Toshniwal, Founder & Creative Director, The Pant Project, added, “Our journey has always been driven by solving a genuine consumer problem through thoughtfully designed products. As we continue to grow, partnering with Confiance Communications will help us tell our story more consistently across business and consumer audiences while strengthening our brand presence.”
The appointment comes as The Pant Project looks to accelerate its growth by investing in stronger brand storytelling and strategic communications, supporting its ambitions to expand its presence in India’s premium menswear market.
