Breakfast brand Bagrry’s has expanded its portfolio with the launch of On-The-Go High Protein Muesli, a new ready-to-eat offering designed for consumers seeking convenience, nutrition and speed in their daily routines.

The launch comes at a time when quick commerce is reshaping food consumption habits, with urban consumers increasingly opting for portable, high-protein meal options that fit into busy schedules. Positioned as a breakfast solution for professionals, students and fitness enthusiasts, the product aims to make healthy eating more accessible without requiring elaborate preparation.

The new offering delivers 20g of protein in a 70g cup, with milk already blended into the mix. Consumers simply need to add water, making it a quick breakfast that can be prepared in seconds. Priced at ₹99, Bagrry’s says the product combines the nutritional value of a protein bar with the satisfaction of a wholesome breakfast.

Sharing the announcement, Aditya Bagri – group Director, said the idea was born from a simple question: What does the future of breakfast look like in the era of quick commerce? The result is a product created for modern lifestyles, where convenience and nutrition go hand in hand.

A pioneer in India’s muesli category, Bagrry’s has built its reputation on health-focused breakfast innovations. The latest launch reflects the brand’s continued focus on evolving with changing consumer preferences while reinforcing the importance of starting the day with a nutritious meal.

With On-The-Go High Protein Muesli, Bagrry’s is strengthening its presence in the growing functional breakfast segment, catering to consumers who want healthy, protein-rich meals that can be enjoyed anytime, anywhere. The launch also reinforces the brand’s long-standing philosophy: “No Skipping Breakfast. Ever.”