Reliance Retail has expanded its presence in the beauty and personal care segment with the launch of AJIO Beauty, strengthening its fashion and lifestyle ecosystem by bringing beauty and fashion under one platform.
The new destination offers a wide range of products across skincare, makeup, haircare, fragrances, bath and body, personal care and beauty accessories. Customers can shop from over 1,500 Indian and international brands, spanning value, premium and luxury categories. The platform will deliver across 19,000+ pin codes nationwide, with select products also available through AJIO Rush for quick delivery in eligible cities.
AJIO Beauty combines the strengths of Tira, Reliance Retail’s omnichannel beauty platform, with AJIO’s digital-first consumer base to deliver a curated shopping experience. The platform will also focus on beauty discovery through trend-led collections, personalised recommendations, ingredient-based edits and curated routines, helping consumers make informed choices.
Commenting on the launch, an AJIO spokesperson said, “Fashion and beauty are increasingly converging as consumers look to express their personal style more holistically. With AJIO Beauty, we are extending AJIO’s fashion-first philosophy into the beauty space, creating a destination where customers can discover products that complement their individuality and lifestyle. Backed by Reliance Retail’s beauty expertise and AJIO’s digital reach, we are excited to offer a curated beauty experience featuring the best of Indian and international brands, delivered seamlessly to customers across the country.”
With AJIO Beauty, Reliance Retail is further strengthening its position in India’s rapidly growing premium beauty market while expanding its integrated fashion and lifestyle ecosystem.
