The Kraft Heinz Company and The Walt Disney Company have entered into a multi-year strategic partnership that will bring together food, entertainment and immersive consumer experiences across Disney’s parks, resorts, cruise line and media platforms.
As part of the collaboration, 10 Kraft Heinz brands, including HEINZ, Philadelphia and Kraft Mac & Cheese, will be integrated across Disney’s North American ecosystem. Guests visiting Walt Disney World Resort, Disneyland Resortand Disney Cruise Line can expect branded menu offerings, themed dining experiences, HEINZ condiment stations and customised serving equipment.
The alliance extends beyond foodservice, with both companies planning integrated marketing campaigns, digital content and brand activations across Disney’s studio, streaming and media platforms. The partnership aims to combine Kraft Heinz’s portfolio of household food brands with Disney’s storytelling expertise to create memorable experiences for families.
The collaboration begins this summer, with additional activations planned throughout the year. Kraft Heinz will also participate in D23: The Ultimate Disney Fan Event, taking place from August 14-16, where the company will showcase new products from its Sauce Vault range.
Commenting on the partnership, Nicolas Amaya, President, North America, Kraft Heinz Company, said, “Kraft Heinz and Disney are two companies woven into the fabric of family life. This alliance allows us to create memorable moments together, whether families are enjoying a meal at Disney parks or connecting with our brands at home through storytelling and shared experiences.”
Becca Vodnoy, Senior Vice President, Corporate Alliances, The Walt Disney Company, added that the partnership reflects Disney’s commitment to working with iconic brands that share its vision of creating meaningful family experiences across entertainment and everyday life.
