Capri Global Capital (CGCL), which operates under the Capri Loans brand, has appointed actor and entrepreneur Nayanthara as its new brand ambassador as part of its strategy to expand its footprint across South India.

The association aims to enhance the company’s brand visibility and deepen customer engagement in one of India’s fastest-growing financial markets. Nayanthara joins actor Pankaj Tripathi, who continues to represent the brand, with the dual-ambassador approach designed to connect with diverse consumer segments across the country.

Capri Loans said the partnership aligns with its vision of building stronger relationships with customers while reinforcing its positioning as a trusted and accessible financial services provider.

Commenting on the appointment, Rajesh Sharma, Managing Director, Capri Global Capital Limited, said, “At Capri Loans, we’ve always believed that every financial journey begins with trust. As we grow across the country, our focus is not just on expanding our presence but on building meaningful relationships with people. Nayanthara embodies values such as integrity, resilience, authenticity and excellence, making her a natural fit for our brand. We are delighted to welcome her to the Capri Loans family.”

Sharing her thoughts on the collaboration, Nayanthara said, “I am delighted to partner with Capri Loans, a brand that is making financial services more accessible and empowering people to achieve their aspirations. Trust, integrity and commitment are values that have always guided me, and I see these reflected in Capri Loans’ approach towards its customers. I look forward to being part of the company’s journey as it continues to make a meaningful difference in the lives of people across India.”

Capri Loans believes the partnership will help strengthen its presence in South India, a region driven by a thriving MSME ecosystem, growing entrepreneurship and increasing demand for formal financial services. The company offers a diversified portfolio of lending solutions for both retail and business customers across India.