Bajaj Auto has launched a global campaign, ‘My Pulsar Story’, to commemorate the 25th anniversary of Pulsar, inviting riders from across the world to share their personal journeys with one of India’s most iconic motorcycle brands.
Since its debut in 2001, Pulsar has evolved into one of the world’s largest sports motorcycle brands, with over 2 crore units sold across 100+ countries. Known for making performance motorcycling accessible, the brand today offers a portfolio ranging from 125cc to 350cc, catering to riders across different segments.
Running from July 21 to September 4, 2026, the campaign encourages owners, enthusiasts, creators and heritage riders to post their stories on Instagram using the hashtag #MyPulsarStory and tagging @mypulsarofficial. Participants can share their experiences through photos, videos, reels, artwork, music or even AI-generated content. Selected entries will be showcased across Pulsar’s global social media channels, with weekly winners receiving prizes and one participant from each country winning a Pulsar NS400Z.
The initiative celebrates the memories riders have built with the motorcycle-from first rides and college commutes to long-distance adventures and lifelong friendships-placing the community at the heart of the brand’s 25-year journey.
Commenting on the campaign, Sumeet Narang, President – Marketing, Bajaj Auto, said, “Every Pulsar has a story, but more importantly, every rider has one. For 25 years, Pulsar has been more than just a motorcycle. It has inspired a generation to embrace performance motorcycling, enabled millions of first rides, and brought together a passionate community that spans countries, cultures and generations.
With ‘My Pulsar Story’, we are inviting everyone-from first-time owners to lifelong enthusiasts-to share those experiences, inspire others and tell the world what being ‘Definitely Daring’ means to them.”
Through the campaign, Bajaj Auto aims to celebrate not just the legacy of Pulsar, but also the millions of riders who have shaped its story over the past quarter century.
