Bajaj Auto has launched a global campaign, ‘My Pulsar Story’, to commemorate the 25th anniversary of Pulsar, inviting riders from across the world to share their personal journeys with one of India’s most iconic motorcycle brands. Since its debut in 2001, Pulsar has evolved into one of the world’s largest sports motorcycle brands, with over 2 crore units sold across 100+ … Read more
Titan Raga has launched its latest watch collection, ‘Paris, with Love’, accompanied by a new campaign built around the thought ‘True Love Begins With Me.’ Featuring brand ambassador Alia Bhatt, the campaign celebrates self-love, individuality and the confidence of the modern woman. Inspired by the timeless charm of Paris, the collection reimagines romance through the lens of personal expression … Read more
Academy Award and Grammy-winning composer A.R. Rahman has unveiled the ARR Immersive App for Apple Vision Pro, marking a new step in immersive storytelling by combining music, cinema and spatial computing on Apple’s visionOS platform. Now available on the Apple App Store for Apple Vision Pro users, the app delivers original experiences designed specifically for spatial computing, allowing audiences to … Read more
RENÉE Cosmetics has teamed up with internet personality Orhan Awatramani (Orry) to launch a micro-drama series as part of its digital-first marketing strategy, aiming to connect with Gen Z and digitally native consumers through entertainment-led storytelling. The campaign moves beyond traditional advertising by embracing the growing popularity of short-form, story-driven content that blends humour, beauty and internet … Read more
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