The Board of Control for Cricket in India (BCCI) has increased the reserve prices for its title sponsorship and associate partner rights as it opens the bidding process for the next commercial cycle, signalling confidence in the long-term value of Indian cricket’s sponsorship ecosystem. According to a report by The Economic Times, the reserve price for the title sponsorship has … Read more
DSP Mutual Fund has rolled out a new digital campaign to promote its Multi Asset Allocation Fund category, using AI-powered insights to deliver more personalised investor communication. The campaign aims to help investors better understand the role of multi-asset funds beyond short-term returns and performance. The initiative is based on an analysis of more than 100 investor search … Read more
Alphabet reported a strong second quarter for 2026, with revenue rising 24% year-on-year to $119.8 billion, driven by robust growth across Google Search, Google Cloud and YouTube as artificial intelligence continued to fuel demand across its businesses. Advertising remained the company’s largest revenue driver, with Google Advertising generating $81.6 billion, up from $71.3 billion a year earlier. Growth was led by Google Search, which contributed $63.3 billion, … Read more
Yakult Danone India has unveiled a new television campaign featuring brand ambassador Taapsee Pannu to introduce the refreshed taste of Yakult Light Mango Flavour, reinforcing its focus on combining health benefits with consumer preferences. The updated probiotic drink has been reformulated following consumer feedback to deliver a richer mango taste while retaining its core nutritional benefits. According to … Read more
Eternal, the parent company of Zomato, Blinkit and District, increased its advertising and promotional expenditure by 41% year-on-year to ₹945 crore in the first quarter of FY27, driven by continued investments in customer acquisition and brand building across its businesses. The sharp rise in marketing spend was led by Blinkit, as the quick commerce platform expanded its store network and intensified … Read more
Beverage brand Lahori Zeera has introduced Lahori Zeera Diet, a zero-sugar, zero-calorie version of its flagship drink, as it looks to cater to the growing number of health-conscious consumers without compromising on its signature taste. Sweetened with Stevia, the new variant retains the brand’s familiar blend of jeera, lemon, black salt and Indian spicesthat has made Lahori Zeera a popular … Read more
Bajaj Auto has launched a global campaign, ‘My Pulsar Story’, to commemorate the 25th anniversary of Pulsar, inviting riders from across the world to share their personal journeys with one of India’s most iconic motorcycle brands. Since its debut in 2001, Pulsar has evolved into one of the world’s largest sports motorcycle brands, with over 2 crore units sold across 100+ … Read more
Titan Raga has launched its latest watch collection, ‘Paris, with Love’, accompanied by a new campaign built around the thought ‘True Love Begins With Me.’ Featuring brand ambassador Alia Bhatt, the campaign celebrates self-love, individuality and the confidence of the modern woman. Inspired by the timeless charm of Paris, the collection reimagines romance through the lens of personal expression … Read more
Academy Award and Grammy-winning composer A.R. Rahman has unveiled the ARR Immersive App for Apple Vision Pro, marking a new step in immersive storytelling by combining music, cinema and spatial computing on Apple’s visionOS platform. Now available on the Apple App Store for Apple Vision Pro users, the app delivers original experiences designed specifically for spatial computing, allowing audiences to … Read more
RENÉE Cosmetics has teamed up with internet personality Orhan Awatramani (Orry) to launch a micro-drama series as part of its digital-first marketing strategy, aiming to connect with Gen Z and digitally native consumers through entertainment-led storytelling. The campaign moves beyond traditional advertising by embracing the growing popularity of short-form, story-driven content that blends humour, beauty and internet … Read more