DSP Mutual Fund has rolled out a new digital campaign to promote its Multi Asset Allocation Fund category, using AI-powered insights to deliver more personalised investor communication. The campaign aims to help investors better understand the role of multi-asset funds beyond short-term returns and performance.

The initiative is based on an analysis of more than 100 investor search queries, which DSP grouped into two broad segments. The first included investors primarily looking for information on returns and recent fund performance, while the second comprised those seeking guidance on diversification, asset allocation and long-term portfolio planning.

Using artificial intelligence to decode investor intent, DSP has tailored its communication to address these distinct needs. Users searching for returns are introduced to the purpose, benefits and expectations of multi-asset allocation funds, while those interested in portfolio construction receive educational content on how different asset classes work together to manage risk and improve long-term outcomes.

The campaign will be deployed across multiple digital and audio platforms, including Google, Meta, LinkedIn, X, Spotify, Reddit, Tickertape, CRED and RED FM, along with display advertising in metro cities and the top 20 markets across India.

Commenting on the campaign, Manish Rathi, Head – Direct and Institutional Marketing, DSP Mutual Fund, said, “When we analysed how investors were searching for Multi Asset Allocation Funds, we realised they weren’t all looking for the same answers. By tailoring our communication to their intent, we hope to encourage better questions and help investors build more realistic expectations of what these funds are designed to achieve.”

With this AI-driven approach, DSP aims to make investment education more relevant, personalised and accessible while encouraging informed financial decision-making.